Gigloca: Events Discovery App

I designed the design system and end design of an events discovery platform that allowed event organizers, event coordinators, artists, and fans to come together in one app.

Client

Client

Client

Gigloca

Responsibilities

Responsibilities

Responsibilities

End-to-End Concept Design

Skills

Skills

Skills

UX Design

UI Design

Content Design

Wireframing

Information Architecture

Branding

Timeline

Timeline

Timeline

12 Weeks

The Challenge

The Challenge

The Challenge

Our client came to us with a unique proposition: design a full fledged events discovery app that aids 4 unique user types - Fans, Artists, Organizers, and Collaborators.

While the client had mapped out the technical and engineering requirements, I was brought in to streamline the journey, map the hierarchy flow and then bring it all together in a design that matched the brand's mission.

Results

Results

Results

As the sole UX lead on the project, I undertook multiple roles and responsibilities within a constrained timeline.

In just 12 weeks, I aligned the client on the broad flow and architecture of the system, took the concept from low to high fidelity, and defined design guidelines for the brand.

Usability Score

4.5/5

4.5/5

Launching

Summer 2024

Establishing the high level flow

Defining the userflow

Defining the userflow

Defining the userflow

Defining the Flow

Defining the Flow

Defining the Flow

I started out by mapping user relationships and power dynamics. This allowed us to understand how to map out features for various stakeholders and understand which how different users would discover eachother.

As I started mapping out the flow, I focused on defining the key goals for each persona.

The Design Personas

The Design Personas

The Design Personas

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Establishing an Evolving Design System

Establishing an Evolving Design System

Establishing an Evolving Design System

While wireframing saw me defining a lot of patterns and flows across the board, I realized that the project depended on a strong visual experience for the client. It also was critical establish a design language as the client couldn't visualize how low-fidelity elements would translate into the final design.

I focused on creating a very foundational design system that would help future iterations of the design evolve and grow in a consistent standardized look and feel. This helped the agency it's credentials and strengthen opportunities for future collaborations.

Defining Navigation

The current version of Gigloca is designed to specifically aid discovery of Gigs. There were two major design considerations that aided this process.

A multi-discovery style Navbar: The navbar allows people to discover gigs based on three familiar ways-

  1. Home: Allows fans discover events based on their likes and preferences.

  2. Trending: Helps organizers to promote events, performances and venues around them

  3. Map: Helps fans visually identify events, venues, and performances around them.

Theme-based differentiation

A theme based Gig differentiation: Gigs were defined very broadly by our client as they believed that each Gig offered a unique experience to a fan. For ease of navigation and discovery, I categorized each gig into one of three types-

  1. Artists: Gigs that feature a Artist as the main attraction putting the spotlight on the artist.

  2. Events: Gigs that offer an experience only for a limited period of time,

  3. Venues: Gigs that happen every night

Impact

The project was a strong win with the client. The design system allowed them to accommodate future changes and iterations they need as the project was handed over to engineering.

I also initiated a detailed documentation process that would allow future designers to understand how the system has been designed and how they can make consistent design changes and additions to the system.

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