#FridaysWitAlexa
Events Discovery App
I designed a social campaign aimed at helping people form an emotional connection with Alexa devices. The campaign was designed to raise awareness about the range of capabilities of Alexa devices and help people discover new use cases for Alexa.
Client
Amazon Alexa
Responsibilities
Social Content Designer
Skills
Copywriting
Content Design
Script Writing
Script Direction
Timeline
16 Weeks
The Challenge
Amazon Alexa reached out to us with a need to raise awareness about Alexa through social media. At the peak of the COVID-19 pandemic, we needed to find a new way to reach consumers and potential users.
Results
As the Creative lead on the account, I realized that Alexa wasn't just a smart speaker, it has the potential to be an entertainer, an assistant, and more. Instead of trying to promote its features and commands, we showed how Alexa was a companion for everyday people.
And with COVID-19 pandemic, limiting people to their homes, we found the perfect opportunity: Friday evenings with Alexa.
Over the next two years, #FridaysWithAlexa became a ritual for the brand and its followers with countless artists and influencers from various categories showing how Alexa has become a part of their lives.
Client
Amazon Alexa
Responsibilities
Social Content Designer
Skills
Copywriting
Content Design
Script Writing
Script Direction
Timeline
16 Weeks
The Challenge
Amazon Alexa reached out to us with a need to raise awareness about Alexa through social media. At the peak of the COVID-19 pandemic, we needed to find a new way to reach consumers and potential users.
Results
As the Creative lead on the account, I realized that Alexa wasn't just a smart speaker, it has the potential to be an entertainer, an assistant, and more. Instead of trying to promote its features and commands, we showed how Alexa was a companion for everyday people.
And with COVID-19 pandemic, limiting people to their homes, we found the perfect opportunity: Friday evenings with Alexa.
Over the next two years, #FridaysWithAlexa became a ritual for the brand and its followers with countless artists and influencers from various categories showing how Alexa has become a part of their lives.
1 Mil+
Total Live Video Views
322%
Increase in followers
126%
Increase in requests made to Alexa
1 Mil+
Total Live Video Views
322%
Increase in followers
126%
Increase in requests made to Alexa
Client
Amazon Alexa
Responsibilities
Social Content Designer
Skills
Copywriting
Content Design
Script Writing
Script Direction
Timeline
16 Weeks
The Challenge
Amazon Alexa reached out to us with a need to raise awareness about Alexa through social media. At the peak of the COVID-19 pandemic, we needed to find a new way to reach consumers and potential users.
Results
As the Creative lead on the account, I realized that Alexa wasn't just a smart speaker, it has the potential to be an entertainer, an assistant, and more. Instead of trying to promote its features and commands, we showed how Alexa was a companion for everyday people.
And with COVID-19 pandemic, limiting people to their homes, we found the perfect opportunity: Friday evenings with Alexa.
Over the next two years, #FridaysWithAlexa became a ritual for the brand and its followers with countless artists and influencers from various categories showing how Alexa has become a part of their lives.
1 Mil+
Total Live Video Views
322%
Increase in followers
126%
Increase in requests made to Alexa
Each week we identified a set of celebrities across a range of different genres to promote our story
Phase 1 - Tease
Each week we identified and onboarded key influencers and celebrities across a range of different interests and genres.
We teased upcoming collaborations with time and platform updates.
I handled the content strategy, shortlisting of potential influencers/celebrities, and content design.
Each week we identified a set of celebrities across a range of different genres to promote our story
Phase 1 - Tease
Each week we identified and onboarded key influencers and celebrities across a range of different interests and genres.
We teased upcoming collaborations with time and platform updates.
I handled the content strategy, shortlisting of potential influencers/celebrities, and content design.
Each week we identified a set of celebrities across a range of different genres to promote our story
Phase 1 - Tease
Each week we identified and onboarded key influencers and celebrities across a range of different interests and genres.
We teased upcoming collaborations with time and platform updates.
I handled the content strategy, shortlisting of potential influencers/celebrities, and content design.
Every Friday celebrities joined the session via their Insta account and entertained fans and followers for an hour.
Phase 2 - FridaysWithAlexa
Each week Friday evenings were captured and ritualized for viewers to interact, engage, and discover new features and commands of Amazon Alexa through Instagram LIVE.
I handled on-the-fly content direction and architectured a script for each episode.
Every Friday celebrities joined the session via their Insta account and entertained fans and followers for an hour.
Phase 2 - FridaysWithAlexa
Each week Friday evenings were captured and ritualized for viewers to interact, engage, and discover new features and commands of Amazon Alexa through Instagram LIVE.
I handled on-the-fly content direction and architectured a script for each episode.
Every Friday celebrities joined the session via their Insta account and entertained fans and followers for an hour.
Phase 2 - FridaysWithAlexa
Each week Friday evenings were captured and ritualized for viewers to interact, engage, and discover new features and commands of Amazon Alexa through Instagram LIVE.
I handled on-the-fly content direction and architectured a script for each episode.
Each week, fresh material was disseminated via video snippets and ingenious aids to inform people about the various commands of Alexa.
Phase 3 - Command Discovery
I engaged users from one Friday to the next by sharing unique commands that users may not be aware of. I also contextualized commands to social and cultural moments for relevance and personalization.
I identified key commands and oversaw the visual design of each content piece.
Each week, fresh material was disseminated via video snippets and ingenious aids to inform people about the various commands of Alexa.
Phase 3 - Command Discovery
I engaged users from one Friday to the next by sharing unique commands that users may not be aware of. I also contextualized commands to social and cultural moments for relevance and personalization.
I identified key commands and oversaw the visual design of each content piece.
Each week, fresh material was disseminated via video snippets and ingenious aids to inform people about the various commands of Alexa.
Phase 3 - Command Discovery
I engaged users from one Friday to the next by sharing unique commands that users may not be aware of. I also contextualized commands to social and cultural moments for relevance and personalization.
I identified key commands and oversaw the visual design of each content piece.
At the end of it all, I was able to suggest over 60 commands that were incorporated into Alexa.
Finale - From Marketing to Product
I utilized our campaign to unbcover commands that would drive further engagement and build a deeper sense of closeness based on Alexa’s “understanding“ of cultural moments, rituals and trends. These are commands that did not exist at the time of the campaign.
Over the course of the campaign, I shared over 60+ commands across 6 different languages with Alexa's development team
At the end of it all, I was able to suggest over 60 commands that were incorporated into Alexa.
Finale - From Marketing to Product
I utilized our campaign to unbcover commands that would drive further engagement and build a deeper sense of closeness based on Alexa’s “understanding“ of cultural moments, rituals and trends. These are commands that did not exist at the time of the campaign.
Over the course of the campaign, I shared over 60+ commands across 6 different languages with Alexa's development team
At the end of it all, I was able to suggest over 60 commands that were incorporated into Alexa.
Finale - From Marketing to Product
I utilized our campaign to unbcover commands that would drive further engagement and build a deeper sense of closeness based on Alexa’s “understanding“ of cultural moments, rituals and trends. These are commands that did not exist at the time of the campaign.
Over the course of the campaign, I shared over 60+ commands across 6 different languages with Alexa's development team
Check out my other work
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Project Time
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Launching
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Gigloca
Designing an app to help people discover and organize events.
Project Time
12 weeks
Launching
Summer 2024*
View Case Study
Gigloca
Designing an app to help people discover and organize events.
Project Time
12 weeks
Launching
Summer 2024*
View Case Study